Pixel By Hand Blog

Information focused on eCommerce product image editing & post-production

How To Use Retouching Style Guides For Ecommerce

retouching style guides

E-commerce businesses often face challenges in showcasing their products effectively. Retouching style guides play a vital role in addressing this issue. They are indispensable for e-commerce companies, helping to maintain high-quality and uniform product images.

In this article, we will look at how e-commerce businesses can use retouching style guides to improve their product images and increase their sales.

Let’s transform your product images!

Get started with a Free Trial of our product photo editing service or if you have any questions simply click Ask A Question to get started.

What are Retouching Style Guides?

A retouching style guide is a set of guidelines and instructions that define how images should be edited and enhanced to achieve a specific look and feel. These guides are used to maintain a consistent visual style across all images, ensuring that they all look like they belong together. Retouching style guides are particularly useful in e-commerce, where businesses need to create a cohesive and appealing visual language for their brand.


A retouching style guide typically includes information on colour correction, skin smoothing, background removal, and other retouching techniques. The guide provides a consistent and standardized approach to retouching, which ensures that all images are of the same quality and style.

using style guides in ecommerce images

The Benefits of Retouching Style Guides:

Retouching style guides offer several benefits to e-commerce businesses. Here are some of the advantages of using retouching style guides:

Consistent Look and Feel: By using retouching style guides, businesses can ensure that all their product images have a consistent look and feel. This helps to create a cohesive brand identity that customers can easily recognize and identify with.

Improved Quality: Retouching style guides can also help businesses improve the quality of their images. By following specific guidelines, businesses can enhance images to make them more visually appealing, which can lead to better sales and customer engagement.

Efficiency: Retouching style guides can also help businesses work more efficiently. By having a set of guidelines to follow, retouchers can save time and produce high-quality images more quickly.

Greater Customer Satisfaction: When businesses use retouching style guides, they can create images that are more visually appealing to customers. This can help to increase customer satisfaction and loyalty, as customers are more likely to purchase from a business that presents its products in an attractive and appealing way.



How to Outsource Photo Editing for eCommerce?

Great photos also help set you apart from the competition. But taking and editing high-quality product photos requires time, effort, and expertise – all of which can be in short supply for small businesses and eCommerce entrepreneurs. This is where outsourcing photo editing services can be a game-changer for your business. These are professional editors who have mastered the art of photo editing and can help you create photos that are high-quality, consistent, and on-brand.

Creating a Retouching Style Guide:

Creating a retouching style guide can be a daunting task, but it is an essential step in establishing a consistent visual identity for your business. Here are some of the things you should consider when creating a retouching style guide:

Define your Brand Identity:
The first step in creating a retouching style guide is to define your brand identity. This includes your brand’s personality, values, and target audience. Your brand identity should inform the look and feel of your retouching style guide.

Identify the Type of Images:
The second step is to identify the type of images you want to retouch. Are you retouching product images, lifestyle images, or both? This will help you determine the level of retouching needed for each type of image.

Define the Retouching Guidelines:
The third step is to define the retouching guidelines. This includes everything from the color grading, to the level of retouching needed, to the use of specific filters or effects. Your guidelines should be detailed enough to ensure that all images have a consistent look and feel.

Test Your Guidelines:
Once you have defined your retouching guidelines, it is essential to test them. This can be done by retouching a sample of images using your guidelines to ensure that they produce the desired result.

Share Your Guidelines:
Finally, it is important to share your guidelines with your team of retouchers or graphic designers. This will ensure that everyone is working towards the same goal and producing images that are consistent.

Choosing an Image Editing Company: What is the Difference Between Image Editing and Post Production?

If you’re new around the block, hiring an image editing company can get a little intimidating. Since most of these experts offer a lot of services, one can easily get overwhelmed as to what they actually need. Do you just need someone to touch up your photos, or do you need someone to handle your entire post-production process? This guide will run through the different procedures involved in image editing and post-production, so you’ll better understand what you need and who to hire.

How to us a style retouching guide

 Using a style retouching guide can be an effective way to ensure consistency and quality in your product images. Here are the steps you can follow to use a style retouching guide:

Step 1: Understand the Guidelines

Before you start using the style retouching guide, it’s important to understand the guidelines. Make sure you read through the guide thoroughly and understand the retouching techniques, tools, and processes involved.

Step 2: Apply the Guidelines

Once you understand the guidelines, start applying them to your product images. Make sure you use the appropriate tools and techniques to achieve the desired result. Be consistent in your approach and avoid deviating from the guidelines.

Step 3: Evaluate the Result

After you apply the guidelines, it’s important to evaluate the result. Check the image for consistency and quality, making sure it meets the standards set in the style retouching guide. If the image does not meet the standards, go back and adjust it accordingly.

Step 4: Make Adjustments

If you need to make adjustments, follow the guidelines to ensure the retouching is consistent and meets the desired quality standards. Make sure you document any adjustments made to ensure consistency in future retouching.

Step 5: Incorporate Feedback

Incorporate feedback from customers, clients, or team members to improve the retouching process. Consider any suggestions for improvement and adjust the guidelines accordingly.

Step 6: Monitor Quality

Regularly monitor the quality of your retouched images to ensure they continue to meet the standards set in the style retouching guide. If you notice any inconsistencies or quality issues, make the necessary adjustments.

By following these steps, you can use a style retouching guide to achieve consistent and high-quality product images for your e-commerce business.

clipping path running shoe before clipping path running shoe after

Pixel By Hand Product Image Editing Service

At Pixel By Hand, we offer a wide range of professional image editing services to meet the needs of any eCommerce business. Our experienced photo editors can help you with everything from color correction and background removal to ghost mannequins and product photo manipulation.

We take pride in our commitment to quality, customer service, and data security. All of our images are processed using the latest technologies, ensuring that they meet the highest standards. Our customer support team is always available to answer any questions or provide assistance if needed.

We also offer flexible pricing packages and discounts for bulk orders, making it easy to find an image editing solution that fits your budget. Plus, our turnaround times are among the best in the industry. We’re confident that you’ll be satisfied with our image editing services.

Get started on your FREE Trial today! Chat with us below.

Let’s transform your product images!

Get started with a Free Trial of our product photo retouching service or if you have any questions simply click Ask A Question to get started.

Let’s Get Started Today. It's Free!

Send us a selection of your current images and we will show you how we can improve them.
All our sample images are completely Free.