4 Ways You Can Plan Great e-Commerce Product Images

If you are looking to persuade people to buy your products then your product photographs are a massive aspect in helping you sell. Your online visitors generally remember over 80% of what they see, whilst they only remember around 20% of what they read.
The influence of images is there for huge. If you do not create great looking product images then you could be missing out on a huge number of sales.
In this guide, we provide you with four different ways to plan your product images to the max.

1) Decide On A Set Amount Of Images

You need to consider how many images you want to display on each product. This will be affected by where you are displaying your products. For example on your own website or using a third party marketplace like Amazon or Google Shopping. Usually, the more detail you can provide in your product images the better. Sites like Amazon and eBay allow you to use lots of different images.

Source: Amazon.com

If you are using your own website to sell products and you have lots of products in your store, then it may limit you to the number of images you can use. Whatever the number of images you choose, you need to remain consistent for every product in your store. It’s advisable to use a minimum of three product images for each product.

2) All Colours And Designs Should Be Shown In Your Images

If you have a number of colours and designs for a product then you should provide an image of each. Never expect a potential customer to buy a product if they have never seen it in all available colours and styles.


(Image 3) Source: Amazon.com

This is especially true when it comes to fashion items. Don’t just take a photograph of the most popular Style or colour. After all not everybody has got the same taste

3) Benefits Should Be Highlighted Through Your Shots

Every product is different, and also the perceived benefits of each product is also different. Don’t just rely on a customer to use their imagination in how to best use a product or place it in their home. You need to illustrate clearly the main selling points of your products.
You can also allow your potential customers to become emotionally attached to a product. Illustrating how the product can fit into their everyday life is a great way of getting your message across.

For example, if you were trying to sell sofas then it’s a good idea to place the sofa in a home environment with attractive surroundings. The potential customer can then get a clearer idea of how the product could fit into their own home.

4) Maximise Your Product Image Attractiveness

This may seem obvious but it is the most important part of producing great product images. The more attractive and appealing your images look the more likely you are to make a sale. There are a number of different ways in which you can spruce up your product images and make them look as attractive as possible.

  • Lighting is a key element of producing great looking product images. Avoid any shadows and make sure that each and every product is evenly lit.
  • Experiment with your cameras photo settings to improve on your shots. Once you find something that works stick to it and be consistent in all your shots.
  • It is vital that your camera is still and stable. Even the slightest movement will create blurring.
  • Create an attractive background for all your images and make sure that you are consistent in their appearance.
  • Consider using different angles for your product shots. Experiment until you find something that works for your particular product.
  • Make sure you allow time for editing your images. Consistent image editing can provide you with great looking products.

Is All This Effort Really Necessary?

As we have said earlier product images are the most important aspect of selling products online. Your potential customers will always be drawn to a photograph before they read any text on your website. So you need to make sure that your product images stand out.
If you need any further help or if you have any questions about producing great product images then you can contact us here.
If you have a large number of images to edit, it can take up quite a considerable amount of time. It’s always worthwhile considering reaching out for help. It can greatly increase your efficiency by outsourcing certain aspects of your business.

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Written by Paul Lloyd, CEO of Pixel By Hand.
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