Ecommerce Image Editing Examples That Make Your Products Pop! –
The Best Techniques
So your product photo shoot has just finished and now you are ready for the next step in preparing your images for your eCommerce website – post-production.
This is a crucial step to preparing your images for your your online store. You have spent a lot of time and effort in creating your images, now is the time to make sure that they pop.
So what are the key techniques in which you can edit your images ready for eCommerce?
1) Photoshop RAW Corrections
3) Color Adjustments
4) Making Your File & Alignment
5) Product Shadows
6) Resizing & Cropping
7) Additional Editing Techniques (Depending on your product)
Let’s Look At Our eCommerce Image Editing Examples In More Detail:
This technique only applies if you shoot in RAW format. This preliminary step allows you to make some tweaks to your images prior to the major changes.
It allows you to make bulk changes to all images in the same way. Whether you want to adjust colors and tones using the white balance eyedropper tool, increase exposure using the exposure tool to brighten or darken things.
There are many options available in Adobe Photoshop that will save you time further down the line.
Some color adjustments may have been made in the first step. You can go the extra mile by making a few more adjustments to each image individually. This can be slightly difficult to learn initially, but once you have the knack then this extra step can really make your images look great. It’s always a good idea to compare your adjustments before and after just to see how much the images changed.
Whether you are posting your images on your own site or onto one of the many e-commerce marketplaces. You will want to set the maximum dimensions available when creating your file. If you do, then your shots will look the biggest and best when viewed by potential customers. You need to create a guide to contain your product within, so that your product images will stay aligned consistently.
Product Shadows really allow your product to stand out. Shadows give great depth to any product image, they also give it a base.
Once these five steps have been completed you can then save your file. It’s always best to save a PSD file so that you have an original backup if required. You then need to save a jpg file for you to use on your web store.
6) Resizing & Cropping
7) Additional Image Editing Methods
The product or industry you work in will have it’s own particular methods when it comes to image editing. These are numerous and impossible to cover here. It is important to consider what your competitors already do in your niche with regards to image appearance. You can then apply these techniques to your own products if you feel it will be beneficial. It’s also important to consider other industries and how their methods could be used in your own.
An example of an additional image editing method in fashion e-commerce would be the invisible mannequin method. This is used to display fashion clothing in a more natural appearance that takes the shape of a mannequin. Two product shots are needed with and without the mannequin so that the back of the clothing can be digitally stitched in. The final result shows the shape of the garment without an unsightly mannequin remaining. The image above demonstrates this.
What Image Editing Software Should I Use?
We have already discussed this more in depth in a previous article. It is however important to know the software we will use as a starting point. There are a number of suitable image editing software packages available to carry out post-production work. Only a few will give you the very best results that you should aim for.
We prefer to use Adobe Photoshop or Photoshop Elements for our image editing work. It is quite simply the best image editing tool available for this type of work.
It’s important to note that Photoshop can be quite demanding to learn when compared to other photo editing packages.
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