A new shadow
- Drop or natural shadow, +£0.49
- Reflection on the floor under the product, +£0.69
Product shadows
Shadows for product photos: add, keep, adjust or remove
Pixel By Hand adds, keeps, adjusts or removes the shadows in fashion product photos, as an add-on to the cut-out or edit you order. We are a founder-led, fashion-only studio in the UK. As of 9 Nov 2026 a shadow costs between £0.29 and £0.69 an image, depending on which of the five options you choose. It comes back within 24 hours, with unlimited revisions.
Get 3–5 images with shadows free ↗Free trial of 3–5 images · No credit card
From £0.29Per image
5Shadow options
24hrStandard turnaround
UnlimitedRevisions
Before and after
From floating to grounded
A cut-out with no shadow looks as if the shoe is floating. A soft contact shadow, darkest where the sole meets the ground and fading out either side, sits it on the page.
What we do
Which shadow does your product need?
A product cut out onto pure white with no shadow can look pasted on. Most brands choose one of these five options and use it on every image.
The shadow you shot
- Kept and tidied, +£0.29
- Adjusted: softened, lightened or tidied, +£0.49
- Removed for a clean background, +£0.29
Who it's for
Who orders shadows?
Fashion brands
Your style guide says every product sits on white with a soft shadow. We apply that to every batch.
Footwear and accessories brands
Shoes and bags look grounded with a reflection or a natural shadow under them.
Photo studios
Your lighting already gives a good shadow. Keep it, tidied, instead of paying for a new one.
Price
How much do shadows cost?
Shadows are added to the edit you order. Prices were set on 9 Nov 2026.
| Service | GBP | USD | EUR |
|---|---|---|---|
| Drop or natural shadow | +£0.49 | +$0.65 | +€0.60 |
| Reflection | +£0.69 | +$0.95 | +€0.85 |
| Original shadow kept, tidied | +£0.29 | +$0.40 | +€0.35 |
| Original shadow adjusted | +£0.49 | +$0.65 | +€0.60 |
| Shadow removed | +£0.29 | +$0.40 | +€0.35 |
| 1,000 to 4,999 images a month | 10% off | ||
| 5,000 or more images a month | 15% off | ||
| Rush, back in 12 hours | +150% | ||
| Rush, back in 6 hours | +300% | ||
Your free trial comes back with a written quote for your own images.
The details
Turnaround, files and where we work
- Standard turnaround is 24 hours. Rush brings it down to 12 or 6 hours.
- Send JPEG, PNG, PSD, TIFF or RAW files, and tell us the format you want back.
- Revisions are unlimited and included in the price.
- We edit for fashion brands in the UK, Europe, the US, Canada, Japan, South Africa and Australia. You pay in your own currency: pounds, euros, US, Canadian or Australian dollars, Swiss francs, Danish or Swedish kronor, or yen. Norway and Iceland pay in euros, and South Africa in US dollars.
- We've edited nothing but fashion since 2006.
Related services
Start with the cut-out
Shadows go on top of background removal, ghost mannequin or a packshot. To put the product into a scene instead, see creative backgrounds.
Product shadows FAQ
What is the difference between a drop shadow and a natural shadow?
A drop shadow is a soft, even shadow set slightly behind the product. A natural shadow imitates the way light falls on the floor under the product. Both cost £0.49 an image.
Can you keep the shadow from our shoot?
Yes. We keep and tidy it for £0.29 an image, or soften, lighten or tidy it further for £0.49.
Can I order a shadow on its own?
Shadows are add-ons, so they go with a cut-out or another edit.
How much do shadows cost?
From £0.29 to £0.69 an image, as of 9 Nov 2026. A reflection is £0.69.
How long does it take?
24 hours as standard, the same as the edit it goes with.
How do I try it?
Send 3–5 images through the free trial page. We edit them free, send them back within 24 hours and include a quote. You won't need a credit card.
See your products with shadows
Send us 3–5 product photos and tell us the shadow you want. We'll edit them free and send them back within 24 hours, with a quote.
Get 3–5 images with shadows free ↗No credit card needed