What you send
- A photo of the colour you shot, plus the edit you want on it
- A swatch or Pantone reference for each new colour
Colourways
Colourway photos from one product shot
Pixel By Hand recolours a garment photo into each of your other colourways, so you shoot one colour and list them all. You send a swatch or Pantone reference for each new colour and we make one new image per colour. It costs £1.49 per colour ($2.00 or €1.75) as of 9 Nov 2026, back within 24 hours with unlimited revisions. We are a founder-led, fashion-only studio in the UK.
Get a colourway made free ↗Free trial of 3–5 images · No credit card
£1.49Per new colour ($2.00 / €1.75)
1 imagePer colour
24hrStandard turnaround
UnlimitedRevisions
Before and after
One jumper, a second colourway
The navy original becomes forest green. Every stitch, rib, shadow and highlight stays exactly the same, so the two read as the same garment made in two colours.
What we do
How do colourways work?
A T-shirt that comes in eight colours usually means eight setups on shoot day. You can photograph one and we make the other seven.
What you get back
- One image per new colour, matched to its reference
- The same pose, crop and finish as the original
- A QC check on every image before it goes back
Prints and multi-colour fabrics vary. Send one with your trial and we will tell you what is possible.
Who it's for
Who orders colourways?
Fashion brands
The sample arrived in one colour and the rest are still in production. You can list every colour on launch day.
Photo studios
Your client sells a style in twelve colours and booked half a day. Shoot the hero colour properly and send us the rest.
Online retailers
A supplier only sent photos of the black. Add the other colours to the listing from the references.
Price
How much do colourways cost?
You pay per new colour. Prices were set on 9 Nov 2026.
| Service | GBP | USD | EUR |
|---|---|---|---|
| Colourway, one new colour | £1.49 | $2.00 | €1.75 |
| Example: seven extra colours from one shot | £10.43 | $14.00 | €12.25 |
| 1,000 to 4,999 images a month | 10% off | ||
| 5,000 or more images a month | 15% off | ||
| Rush, back in 12 hours | +150% | ||
| Rush, back in 6 hours | +300% | ||
Your free trial comes back with a written quote for your own images.
The details
Turnaround, files and where we work
- Standard turnaround is 24 hours. Rush brings it down to 12 or 6 hours.
- Send JPEG, PNG, PSD, TIFF or RAW files, and tell us the format you want back.
- Revisions are unlimited and included in the price.
- We edit for fashion brands in the UK, Europe, the US, Canada, Japan, South Africa and Australia. You pay in your own currency: pounds, euros, US, Canadian or Australian dollars, Swiss francs, Danish or Swedish kronor, or yen. Norway and Iceland pay in euros, and South Africa in US dollars.
- We've edited nothing but fashion since 2006.
Related services
Getting the original colour right first
Colourways start from a good original. See colour matching for the colour you shot, flat lay editing and ghost mannequin for the edit itself, or all our services.
Colourways FAQ
What is a colourway edit?
We take a photo of a garment in one colour and recolour it to another colour you sell, matched to your swatch or Pantone reference. You get one new image per colour.
How much do colourways cost?
£1.49 per new colour ($2.00 or €1.75), as of 9 Nov 2026. Seven extra colours from one shot cost £10.43. From 1,000 images a month it's 10% less.
What do I need to send?
One photo of the colour you shot and a swatch or Pantone reference for each new colour.
Does it work on prints?
Solid colours are the straightforward case. Send a print or multi-colour fabric with your free trial and we will tell you what we can do with it.
How long does it take?
24 hours as standard. A 12-hour or 6-hour rush is available.
How do I try it?
Send 3–5 images through the free trial page. We edit them free, send them back within 24 hours and include a quote. You won't need a credit card.
See a colourway made from your own photo
Send us a product photo and the reference for one new colour. We'll make it free and send it back within 24 hours, with a quote.
Get a colourway made free ↗No credit card needed