So your photo shoot has just finished and now you are ready for the next step in preparing images for your e-commerce website – post-production.
This can be the most crucial step prior to you uploading your images to your online store. After all, you have spent a lot of time and effort in producing your images, now is the time to make sure that they pop.
In this short guide, we will highlight the key steps in how to edit product images following a photo shoot.
What Image Editing Software Should I Use?
There are a number of suitable image editing software packages available to carry out post-production work. Only a few will give you the very best results that you should aim for.
We prefer to use Adobe Photoshop or Photoshop Elements for our image editing work. It is quite simply the best image editing tool available.
If you are on a tight budget Affinity Photo offers a powerful and comprehensive set of tools. It must be noted that this software is quite demanding to learn when compared to other photo editing packages.
How To Edit The Product Images
We closely follow a 5 Step system when editing product images for our clients. These steps are
1) Photoshop Raw Corrections
This step only applies if you shoot in RAW format. This preliminary step allows you to make some tweaks to your images prior to the major changes. It also allows you to make bulk changes to all images in the same way. Whether you want to adjust colours and tones using the white balance eyedropper tool, increase exposure using the exposure tool to brighten or darken things. There are many options available in Adobe Photoshop that will save you time further down the line.
The purpose of this step is to remove any unwanted spots, hairs, dust etc that you may have missed prior to taking your shots. These are common issues with fashion items. This can be quite a time-consuming process as you need to perform the retouching on each image individually.
3) Colour Adjustments
Some colour adjustments may have been made in the first step. You can go the extra mile by making a few more adjustments to each image individually. This can be slightly difficult to learn initially, but once you have the knack then this extra step can really make your images look great. It’s always a good idea to compare your adjustments before and after just to see how much the images changed.
4) Making Your File & Alignment
Whether you are posting your images on your own site or on one of the many e-commerce marketplaces. You will want to set the maximum dimensions available when creating your file. If you do, then your shots will look the biggest and best when viewed by potential customers. You need to create a guide to contain your product within, so that your product images will stay aligned consistently.
5) Product Shadows
Product Shadows really allow your product to stand out. Shadows give great depth to any product image, they also give it a base.
Once these five steps have been completed you can then save your file. It’s always best to save a PSD file so that you have an original backup if required. You then need to save a jpg file for you to use on your web store.
Need Some Help?
If you have a large number of images to edit, it can take up quite a considerable amount of time. It’s always worthwhile considering reaching out for help. It can greatly increase your efficiency by outsourcing certain aspects of your business.
When you are considering how to edit your product images, most business owners do not have the time all the inkling to do so. You have nothing to lose by asking a company like us at Pixel By Hand to help with your retouching.
If you have any questions about this or any aspect of editing product images then we are available to help.